I have recently been revising our approach to provide an incentive to the public to contribute art work to the film. We had originally intended to set up a fund it page to attempt to gain funding from the public in order to secure a major incentive like an iPad. However a change in direction and current time constraints have meant that we have had to reconsider. A fund it campaign may not work and we haven’t got time to wait it out at this point.

The new idea is to use the fund it principle of rewards to develop an in built rewards system.

It would be a four tiered system based on the amount a person contributes.

• 1 contribution the user will earn a Contributor credit on the film.
• 3+ contributions the user will earn an Artist credit on the film.
• 5+ contributions the user will earn a Executive Producer credit on the film.
• 10+ contributions the user will earn a Producer credit on the film and a fully packaged DVD version of the film.
• There will also be unlockable character bios on the site. One of these can be earned for each contribution made.

This will require the setting up of a profile system to facilitate the delivery of the rewards scheme.

With this new system we are banking on people buying into being part of something that could potentially become much bigger. We intend this project to have life far beyond this semester and we intend to enter it in festivals. We are hoping that the lure of being able to say the worked on a film especially if it garners notice in the festivals.

This new strategy is also in line with our current direction of buying fully into the user contribution aspect. The films success relies on their contribution and in turn that success becomes their reward as well as other bonuses.